[ Type ]
Branding & Packaging & Motion
[ Description ]
This project challenged me to create a brand identity for a fictional nettle-based beverage. I explored the nutritional and cultural significance of nettles to build a strong concept, developing a backstory and visual language that communicated the product’s health benefits and unique character. The result is a thoughtful, research-led design that combines storytelling with bold, purpose-driven visuals.
[ Year ]
2025
GREEN WARDEN
RESEARCH AND SOLUTION
CONCLUSION
Green Warden started with just a name, so the whole project was about working backwards from that to build an entire brand and a drink to carry it: who it's for, how it speaks, and the story behind it, before a single visual decision made sense. From there I built a full whiskey packaging system around that story, using "Since 1662" as the anchor for the brand's heritage and tone. It taught me how to build a brand from a single word outward, rather than starting from an existing product or brief, and how far you can carry a story into a physical product once the tone of voice is actually nailed down.