[ Type ]
Branding & Packaging & Motion
[ Description ]
60% of UK students don't eat enough plants, not because they don't care, but because nothing makes it easy or engaging enough to stick to. I identified this problem with research, and set myself a brief to fix it for my Final Major Project at Northumbria University.
Plantally is a student soup brand built around a plant points system where every point is a different plant. Those plants become characters that live on the packaging, so you can literally see what you're eating and count it yourself. Three soups, 30 unique plants, done for the week.
What makes me most proud is that the identity and the function are the same thing. The characters aren't decoration, they're the system working. And that system isn't limited to soup, it's a framework for healthy eating that could scale across any food product.
The brand lives across packaging, campaign, popup stand, app, brand video and website, every touchpoint, every detail, every decision made with a reason behind it.
[ Year ]
2026
PLANTALLY
RESEARCH AND SOLUTION
CONCLUSION
This project taught me that good branding isn't just how something looks, it's whether the system actually works for the person using it. Plantally started as a way to solve a real problem I'd researched myself, and by the end I understood how much research has to sit underneath even the simplest-looking idea. Every character, every point, every soup exists because of a decision I could justify, not just because it looked nice.
It mattered to me because it's the first project where I built something from a genuine problem all the way through to a finished product, packaging, characters, and system, on my own. It proved to me that I can take an idea from research to a fully realised brand, and that's exactly the kind of work I want to keep doing.